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GDPR: What’s new?

So what is GDPR?

GDPR is a piece of EU legislation approved in April 2016. After two years, give by the EU for companies to comply it will come into force in May 25, 2018, replacing the old Data Protection Directive.

Its aim is simple, to ensure to the consumers full control over their data as it is collected by companies. It’s impact will be wider than the European Union as it will apply to companies overseas that offer goods or services for the people to the region.

Big names that will be impacted by this changes are the social medias, Facebook, Twitter. The focus of this legislation are on the strengthening of the conditions of consent.

The GDPR will be protecting:

Basic identity information such as name, address and ID numbers

Web data such as location, IP address, cookie data and RFID tags

Health and genetic data

Biometric data

Racial or ethnic data

Political opinions

Sexual orientation

The new rules will take over a dated EU regulation formed in 1995, to keep up with modern technology and data gathering.

The new rules will be consistent across all 28 EU states, but the bar is set to a very high standard, with businesses having to make significant investments into their business to comply.

What if the businesses do not comply?

Non-compliance could be fatal to most businesses, so getting clued up on rules is vital.

Any breach of data from a company will immediately incurs fine of up to £23.6 million or 4 percent of the total worldwide annual turnover, whichever is higher.

A fine that would damage the biggest companies, let alone smaller ones.

A huge change for both customers and businesses, that will change our relationship with the internet. With the world evolving every day we will have to adapt to it.